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Campaign management Email campaigns Remarketing campaigns Transactional Campaigns Confirmation campaigns SMS Campaigns Content and personalisation Campaign testing and previews Adding links Advanced tracking Content merge tags Campaign AB testing Delivery capping Campaign delivery settings File Manager Manage Polls
Journey management Journeys editor Nodes
Manage recipient list Manual recipient import Subscribe form generator Engagement score Recipient filtering Unsubscribes
Summary Reports Campaign Reports Campaign delivery report Event Reports Recipients report Deliverability Report
Email Templates Conditions & operators Including and processing Working with data Using date & time functions User interface templates Micro-site templates Content Styles Plug-ins Filters and functions
My account Two-factor authentication (2FA) Data sources Integration Tags and Topics SPF records DMARC record Mailkit Cookies
How Visual builder works Content Blocks Modules Smart Elements Conditional blocks Ready-made templates
Search

Summary Reports

Reporting is one of the most important tools provided by Mailkit to run your email campaigns effectively.

Click Reports in the main menu to access reports in your account. Mailkit displays reports on several levels.

  • Summary – summary overview of campaigns, recipients lists, events and AB tests for the specified time period
  • Campaigns – an overview of all campaigns that have been distributed during the specified time period
  • Recipients – an overview of lists of recipients that have been used in campaign deliveries for a specified time period
  • Events – overview of events for the specified time period
  • Deliverability – monitoring of deliverability and other related metrics
Summary reports

By default, reports are displayed for the last month. This period can be easily changed by clicking on the calendar iconCalendar.

The minimum period for displaying reports is 3 days, the maximum period is 120 days. You can also use preset periods – last 7, 14 or 30 days, previous week or month.

Summary reports – Calendar

Summary

Summary reports are related to all campaigns, recipients, events and AB tests for a defined time period. The introductory table shows a summary of basic email metrics (total number of sent / delivered / undelivered emails, open rate, CTR and others…), below the table you can find its graphic presentation.

Summary

The tables below the email metrics graph show basic reports on campaigns, recipients, events, and AB tests. Click the button in the header of the table to display detailed reports of campaigns, lists of recipients or events.

Summary reports

Contact us

Let us know what your campaign objectives are and we'll create a plan that works for you.

+420 277 001 800
sales@mailkit.com


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