Email remarketing in Mailkit is a very powerful tool, thanks to which it is possible to obtain a large amount of data about recipients, their behavior and interests and then use this data.
In the first level of event reports, you will get a basic overview of which events are recorded from your website and what business results they achieve. If you only use events to measure conversions, you'll only get an overview of the total number of events and average revenue.
This basic overview provides information on the total number of events that took place on the website and the number of remarketing events and its resulting revenue. The report also offers an overview of the number of messages delivered for remarketing events and data on the behavior of recipients (opens/clicks/conversions).
Complete and detailed information about all events and their progress, including any remarketing campaigns that react to the event.
The first part shows the progress of the event in boxes in the form of a breakdown of the total number of events and finished events (and their final revenue), through pending events (and their estimated revenue), to the number of realized remarketing events and related numbers of messages, their success and conversions (remarketing revenue).
Here it is important to say that not all pending events have remarketing potential. It depends mainly on the availability of information about the email address of the user who was the originator of the event. If it is not possible to exactly identify the recipient's address for the event (it was not passed in the event, nor was it possible to perform autodetection), it is not possible to address this event with a remarketing campaign. Therefore, it is also very important to increase this potential by a suitable combination of methods to obtain an address on the site, eg. by using a pop-up box to obtain an email address.
By clicking on the icon, it is then possible to view specific events from the given category.
Where it is possible to identify the recipient, information on the email address (eventually full name) is available, whether a remarketing email has already been sent to the event, whether the recipient responded to it and how.
– Message sent
– Message read
It is in increasing the rate of identified customers that there is a huge space for increasing sales - here it is necessary to think about ways to improve visitor identification on the site, either by simplifying login or using pop-up windows to obtain an email address.
For each event, its value is also displayed based on the number of items in the event and their values converted into the primary currency of the account. After clicking on the detail of the event, complete information about its content will be displayed. All available information from the event and its items are listed here.
This list of events will help you not only to verify your implementation of the event API, but in combination with other information on the site to improve the effectiveness of your remarketing campaigns. If you need assistance or advice, do not hesitate to contact us.