ResourcesKnowledge Base

Email campaigns

How to set up email campaigns...

Once you have created your campaign you can change its settings and content. By clicking the name of the campaign in the campaigns list you get to the basic campaign details page. By clicking the settingsicon you get to the advanced campaign settings.

Email campaign

pencil Use the pencil icon to edit the campaign name.
score  Campaign SPAM score is an indicator of how likely your campaign will be classified as SPAM by anti-spam filters. Always pay attention to this value. The lowest and ideal SPAM score value that your campaigns can achieve is 0.001 points – always try to get as close to this value as possible. If your SPAM score exceeds 2 points, you won't be able to send your campaign. Click on the number to see detailed results.

Click theadvanced settingsicon to show/hide campaign advanced settings.

Click the AB test  icon to turn the AB test on or off for your campaign.


Fill in the subject of your campaign. Personalization and conditions can be used in the subject.


Select your sender address. Campaigns can be sent using verified addresses only. If you don't see any address it means no address has not been verified yet, or the address is on a domain that does not have DNS correctly set up, see Sending address setting.

Delivery targets

This is where you choose which recipients the campaign will be sent to. You can send your campaign to either the recipient list(s) or the delivery data source (delivery feed).

Advanced settings


Select a template to be used with this campaign. But beware – if you have a template with the DnD function (Drag & Drop), this template is inserted into the campaign as Content Style. The insert button can be found to the right of the editor.

Use micro-site templates

You can have micro-sites built within Mailkit. If you do want to use a micro-site with your campaign select this checkbox.

Message format

Mailkit supports text / HTML combined, HTML only and text only emails. In most cases a text/HTML combo is the prefered choice.

Autogenerate plain text from HTML

Mailkit can automatically generate the text version of your email from the HTML content if this option is checked.

Convert CSS styles to inline

By default, this option is disabled. When you turn it on, the system automatically converts CSS styles to an inline form. But beware - this feature is not compatible with message responsiveness.

Campaign topic

Campaign topics let you classify your campaigns into different types of focus, and this breakdown allows recipients to determine their preferences. If you use campaign topics, for each campaign select the topic that the campaign falls into from the drop-down list.


If you would like to receive replies to your emails to a different address than the one used to send your campaign, enter the address here. Email addresses can be personalized per recipient – the personalized reply-to address can be set in the mailing list's recipient's detail.

Send unsubscribes to

You can enter a custom email address where you want the unsubscribe notifications to be sent to. By default (if set) the notifications are sent to the sender address.

However, we recommend using webhooks to immediately transmit complete opt-out information

Enable 3rd party link tracking

Mailkit provides you with an in-depth tracking of your email campaigns but it’s very important to tie the email campaign reporting to website tracking. Whether you are using Google Analytics, Google Analytics 360, Adobe Analytics (formerly Omniture), Heap, Mixpanel, Amplitude Analytics or any other platform, Mailkit allows you to pass tracking information to these 3rd party systems and your website in general.

Test mode

You can switch your campaign to test mode and fill in the email address where all emails should be sent. The test mode works by sending all messages that would be sent to recipients when sent, only to the specified test address, but with the content and appearance in which they would have been sent to the recipients – if 100 recipients are assigned to a campaign and the campaign is sent with an active test mode, all 100 messages will be sent to the specified test address! This feature is most often used to test remarketing and transactional campaigns.

Lock campaign

A user with Administrator user rights can lock the campaign, so that users with Publisher and Editor privileges cannot edit it.

Email campaign editor

The mode of the email campaign editor and its options depend on whether it is a template-based campaign, campaign based on content style (Drag and drop), or an ordinary HTML-only campaign.

Thepencilicon switches the editor to inline editing for the Drag & Drop (DnD) function. Available only for Content Style.
TheWYSIWYGicon switches the editor to WYSIWYG mode.
TheHTMLicon switches the editor to HTML mode.

For non-template and content-style campaigns, the editor provides 2 modes – WYSIWYG and HTML:

campaign editor

Content Style Editor offers Inline editing (with DnD function), WYSIWYG and HTML mode. To the right of the editor will also appear a button for selecting Content blocks:

content style

If the campaign is based on a template, it can be edited by the campaign editor only if there are content areas defined in the template for editing in the editor. Clicking on the editor area will display this additional editor for editing content areas (1-10).

edit content