Once you have created your campaign you can change its settings and content. By clicking the name of the campaign in the campaigns list you get to the basic campaign details page. By clicking the icon you get to the advanced campaign settings.
Use the pencil icon to edit the campaign name.
Campaign SPAM score is an indicator of how likely your campaign will be classified as SPAM by anti-spam filters. Always pay attention to this value. The lowest and ideal SPAM score value that your campaigns can achieve is 0.001 points – always try to get as close to this value as possible. If your SPAM score exceeds 2 points, you won't be able to send your campaign. Click on the number to see detailed results.
Click theicon to show/hide campaign advanced settings.
Click the icon to turn the AB test on or off for your campaign.
Fill in the subject of your campaign. Personalization and conditions can be used in the subject.
Select your sender address. Campaigns can be sent using verified addresses only. If you don't see any address it means no address has not been verified yet, or the address is on a domain that does not have DNS correctly set up, see Sending address setting.
This is where you choose which recipients the campaign will be sent to. You can send your campaign to either the recipient list(s) or the delivery data source (delivery feed).
If the campaign is based on a Smart template or a Content style template is used in the campaign, you can select another from the drop-down menu if the template needs to be changed. You can use the icon to reload an existing template (e.g. after editing it).
In the case of a campaign created in Visual Builder, it is possible to edit the template in the campaign editing menu.
Check this option if you have a template assigned to the campaign that includes the micro-sites you want to have active in that campaign.
If you need recipients to reply to an email address other than the one from which the campaign is being sent, you can fill in that address here. If the reply-to address is the same as the sending address, it is not necessary to fill in this field. If you need each recipient to be able to reply to an individual reply-to address (eg. an assigned sales representative), this address can be set directly in the recipient's detail.
There are several options for setting up an address for replies:
If you wish to receive email notifications that some of the recipients has unsubscribed, you can specify here to which address these notifications will be sent. You turn these notifications on and off in your account settings.
However, we recommend webhooks for the immediate transmission of complete opt-out information.
Campaign topics let you classify your campaigns into different types of focus, and this breakdown allows recipients to determine their preferences. If you use campaign topics, for each campaign select the topic that the campaign falls into from the drop-down list.
By default, this option is disabled. When you turn it on, the system automatically converts CSS styles to an inline form. But beware - this feature is not compatible with message responsiveness.
Mailkit allows you to pass tracking information to third-party systems and your website. You can read more about 3rd party tracking options in the article on Advanced tracking.
You can switch your campaign to test mode and fill in the email address where all emails should be sent. The test mode works by sending all messages that would be sent to recipients when sent, only to the specified test address, but with the content and appearance in which they would have been sent to the recipients – if 100 recipients are assigned to a campaign and the campaign is sent with an active test mode, all 100 messages will be sent to the specified test address! This feature is most often used to test remarketing and transactional campaigns.
A user with Administrator user rights can lock the campaign, so that users with Publisher and Editor user rights cannot edit it.
The mode of the email campaign editor and its options depend on whether it is a Smart template-based campaign, campaign based on Content style (Drag and drop), or a campaign created in Visual Builder.
Clicking the "Edit Campaign" button will bring up a window offering templates that can be used in the campaign. Templates are divided into several folders:
The Editor will appear by clicking the "Edit Campaign" button. The prepared content blocks from the left menu are then simply dragged into the template and further edited here.
If the campaign is based on a template, it can be edited by the campaign editor only if there are content areas defined in the template for editing in the editor. Clicking on the editor area will display this additional editor for editing content areas (1-10).
Theicon switches the editor to WYSIWYG mode.
Theicon switches the editor to HTML mode.