ResourcesKnowledge Base

Campaign delivery report

The deepest and most detailed part of the reports showing the report of one particular campaign delivery.

In this section of the reports you will find detailed reports of the specific campaign delivery. Below the introductory table with a summary of basic email metrics you can find more detailed information. 

Campaign delivery

Graph showing the progress of the campaign sending over time. In the graph, it is possible to toggle between displaying the timeline and the reactions by time (time course of reactions relative to the moment of delivery).

Campaign deliery

Preview

Preview your campaign as a heatmap. You can switch between the “Clicks” and “Conversions” views. Below the preview is a list of links in the email with detailed metrics:

  • clicks – clicks for a particular link (share = share of total clicks)
  • visits – the number of unique visits from a given link (share = share of total unique visits)
  • conversions – number of conversions recorded

Click the number of clicks / visits for each link to see a list of recipients who clicked on that link.

The table with links can be displayed by position, or as a report of links grouped into groups by tracker groups. More information about group settings can be found on the advanced link tracking page.

Delivery settings

Information about delivery settings - subject, sender, sending date and more. In the case of an AB test, its settings are displayed.

Delivery settings

Detailed report of AB test can be displayed by clicking on theAB testicon in the top right of the table.

Recipients

Information on the number of recipients to whom the message was sent and information on the number of unsubscribed recipients.

Performance by Engagement score

Campaign delivery results broken down by Engagement Score of recipients - that is, the number of messages sent to each group, their share of the total number of messages sent, and other email metrics.

Geographical targeting / Top destinations

Campaign geographicical targeting report. Points on the map show where the recipients opened the message. The map can tell you where your potential customers are concentrating, which you can target with additional advertising, or it can be a guide where to open a physical store or dispensing point. The top target table is then a table view of the geo targeting map.

Top target domains

An overview of the domains to which the campaign was delivered, including their share in the list of recipients, the number of emails sent to the given domain, the ratio of undelivered and open rate. It is good to monitor the parameters especially in the long term, compare the values of individual campaigns or mails and in case of deviations from long-term values then look for causes - such as the selected subject, sending time, selection of the recipient segment and more…

Devices

Displays the share of devices where messages were displayed. The responsiveness of templates is now considered a standard. Its importance is growing together with the share of mobile devices where responsiveness of templates for comfortable reading is essential.

Systems / Clients

Report of operating systems and email clients that recipients use to view your emails. Sometimes it is very difficult to design email templates so that they look exactly as required in the mailboxes of all providers, in some cases you need to insert special pieces of code (typically for Outlook). The share of email clients that your recipients use to view your messages should then be a guide for you to see which mailboxes to focus on.

Recipients

Detailed report of the behavior of all recipients of the email. It is divided into several tabs:

  • Recipients – overview of all recipients to whom the message was sent
  • Failed – recipients whose delivery failed, including the reason for the failure
  • Unsubscribed – recipients who have unsubscribed by clicking on the unsubscribe link in the sent message
  • Spam report – recipients who have marked the email as spam (are automatically unsubscribed)

 

UseSearchicon to search for a specific recipient. You need to enter the full recipient email address in the search box. For partial match search, “*” can be used - for example, based on the entry “*@gmail.com”, all recipients with the mailbox on gmail.com will be searched.

Recipient detail

  • Date – date and time when the message was sent to the given recipient
  • Engagement – current engagement score / trend of the recipient
  • Status – message delivery result
  • Open – whether the recipient has opened the message
  • Reads – how many times the recipient read the message
  • Clicks – number of clicks

 

Click thePreviewicon to preview the message for a specific recipient. 

Recipient

Click the email address to view the recipient's history. Clicking on theDetailicon in the recipient's history will display details of its behavior in the given email.

Click on theExporticon to export the reports. Output to XLSX or CSV format can be selected.