ResourcesKnowledge Base

Recipients report

Reports showing details of the recipients lists.

In this section of the reports you will find detailed reports related to the recipients lists in your account. The summary shows the status across all mailing lists in the graphical and tabular views.

The values of the states are related to the period, which can be changed by clicking on theCalendaricon.

Recipients

  • Start – number of recipients at the beginning of the selected period
  • End – number of recipients at the end of the selected period
  • Performance – percentage change in the number of recipients during the selected period

The next table shows all recipient lists within the account. A green / gray icon in front of the name of each recipient list indicates whether the list is enabled/disabled.
Mailing lists

Clicking on the name of the recipients list opens its detailed report for the specified period. It again has several levels of view.

The first table shows:
Detail

  • number of recipients in the list at the end of the specified period
  • percentage mail list growth over a specified period (hovering over the percentage value to see the number of recipients newly added to the list for that period)
  • churn rate – percentage of unsubscribed recipients (hovering over the percentage to see the number of unsubscribed recipients for a given period)
  • the average engagement score of the list of recipients

 

List history/Engagement score

Information about the recipients list in terms of individual levels/values of the engagement score and their development over a specified period.

List history

  • Start – percentage of recipients with a given engagement score at the beginning of the selected period (hover your mouse over the percentage to see the number of recipients)
  • End – percentage of recipients with a given engagement score at the end of the selected period
  • Performance – percentage change in the number of recipients with a given engagement score in the selected period

 

Status/Recipients in list

Recipient statuses in the recipient list in the table and in the graph.

Status

  • Start – number of recipients (with a given status) at the beginning of the selected period
  • End – number of recipients (with a given status) at the end of the selected period
  • Performance – percentage change in the number of recipients (with a given status) in the selected period

Demography/Gender

Distribution of recipients in the list by sex.

Top domains

List of the most common domains represented in the recipients list showing the number of recipients and their percentage.

 

Click on theExporticon to export individual graphs or reports. You can choose the output to XLSX or CSV format (or PDF in the case of graphs).