Features
From it’s early beginnings in 2006 Mailkit has always been about providing a solution that will dynamically build email content on the fly from a variety of data sources, requiring no human intervention to run. Clients that dig deep and make best use of the powerful features on offer can create campaigns that ordinarily would require a team of trained staff to run. All this from simply coded predefined intelligent templates. This is what Mailkit is really about!
We are a feature rich platform with the features that matter. Mailkit provides the toolset needed to stay ahead of the competition and capitalise on the most successful of modern marketing channels.
Campaign Management
Creative freedom in commercial email design has always and still forms one of the foundations of Mailkit. The platform was originally developed to meet the needs of a company we owned. The need for creative freedom in content and design was very important to us. Almost 15 years later we are very happy to share this creative freedom with you.
- Easy newsletter creation
- Flexible message format
- Campaign previews
- Content personalisation
- Data archive
- Attachments, images, polls,...
List Management
A critical and often overlooked component of email marketing is the management of subscriber lists. It is essential that lists are kept up to date and highly beneficial to maintain them, old outdated unkempt lists have a huge impact on the effectiveness of campaigns and will impact delivery rates and incur costs for businesses that over time can be quite substantial. List management is also important for maintaining compliance with privacy and anti-spam laws and it is something we take very seriously. In order to help our clients we provide all the tools and features necessary to do this and more.
- Extensive subscriber data
- Engagement scoring
- Easy unsubscribe
- List Import/Export
- Automatic status handling
- Smart list filtering
- Automation
Dynamic content
The original idea behind Mailkit was to develop and build a mass mailing system that would allow us to create fully template based campaigns, and that those campaigns would not require human intervention to run. We aimed to create a fully automated system that would build the dynamic content of the email from various data sources according to the predefined intelligent template. That's what we succeeded in doing and that is what Mailkit is about!
- Website events
- Abandoned carts
- Remote Data Sources
- Remote delivery via XML-RPC
- Extensive Templating
- Microsite Templates
Deliverability
The crux of our business is getting email into subscribers inboxes. An Email Service Provider (ESP) can have all the fancy features in the world but at the end of the day if they deliver to SPAM or they don’t deliver at all they won’t keep their customers for too long. Equally if the email sent is transactional as opposed to marketing, then that message needs to be in the primary inbox and not the promotions tab or SPAM folder.
- Own infrastructure
- Pro-active monitoring
- ISP relations
- Client vetting
- Spam checks
- Top reputation
Reporting
Reports are the most important part of any email marketing application. It's not just about sending messages, but more importantly about analyzing the effectiveness of emailing and reacting the right way to the data at hand. With Mailkit we insure you get more insight than you could ever imagine possible.
- High quality statistics
- Detailed reports
- Dynamic link and link position tracking
- Mailing list reports
- Conversion tracking
Management suite
We provide you an extensive suite of tools that enable you to effectively administer and manage your account. Every detail has been thought out and presented in an easy to navigate and intuitive to use interface. Everything you need to setup and control Mailkit for you is accessible with just a few clicks of a mouse.
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