Summary Reports

Reporting is one of the most important tools provided by Mailkit to run your email campaigns effectively.

Click Reports in the main menu to access reports in your account. Mailkit displays reports on several levels.

• Summary – summary overview of campaigns, recipients lists, events and AB tests for the specified time period
• Campaigns – an overview of all campaigns that have been distributed during the specified time period
• Recipients – an overview of lists of recipients that have been used in campaign deliveries for a specified time period
• Events – overview of events for the specified time period

 

 

By default, reports are displayed for the last month. This period can be easily changed by clicking on the calendar icon.

The minimum period for displaying reports is 3 days, the maximum period is 120 days. You can also use preset periods – last 7, 14 or 30 days, previous week or month.

Summary

Summary reports are related to all campaigns, recipients, events and AB tests for a defined time period. The introductory table shows a summary of basic email metrics (total number of sent / delivered / undelivered emails, open rate, CTR and others…), below the table you can find its graphic presentation.

The tables below the email metrics graph show basic reports on campaigns, recipients, events, and AB tests. Click the button in the header of the table to display detailed reports of campaigns, lists of recipients or events.