ResourcesKnowledge Base

Insert links

Every email campaign contains links. Whether they are system links (such as a link to unsubscribe, view in a browser, forwarding, etc.) or classic links (which typically direct the subscriber to the web, e-shop, or other accompanying sites on the Internet). But how how do you insert these links correctly so that they are meaningful, functional and effective? Read on and we'll show you how.

Insert system links

Unsubscribe link

There is only one link that you absolutely must have in your email and that is the unsubscribes link. Should you fail to include one in your email then we will insert one automatically for you, in a standard style and with standard text. So it is best you add one yourself before sending. You can insert an unsubscribe link in the message body in one of two ways, through the editor or by directly inserting it by editing your HTML code.

Through the Editor:

1) Use the mouse cursor to click on the location in the message where you want to paste the link.
2) Click the Mailkit button located in the editor options.
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3) From the drop-down menu, select Link / Logout Codes and click the Paste button.

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4) In the body of the message, a link to logout is inserted into the location you specified in point 1. (The link will be in the language in which you are currently using Mailkit.)

Editing your HTML code:

To add an unsubscribe link, you simply insert in your HTML a regular "a href" link, but you put the [SIGNOUT] tag instead of the address url.

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Open in browser link

These links are not only restricted to emails with lots of images, sometimes you need to give recipients the option to view the message in the browser. This method in Mailkit will take care of that need (you do not have to save your email on your website or ftp), just enter a suitable link.

Through the Editor:

1) Use the mouse cursor to click on the location in the message where you want to paste the link.
2) Click the Mailkit button located in the editor options.
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3) From the Drop down menu, you select the Link Type / Open in browser and click the Paste button.
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4) In the body of the message, a link to logout is inserted into the location you specified in point 1. (The link will be in the language in which you are currently using Mailkit.)

Editing HTML code:

With the link for viewing in the browser, you're working in HTML again as a regular "a href" link, but you put the [PREVIEW] tag instead of the url address.

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You can also set up a link to display the mail in the browser in the web view. This is the condition:

[% IF shared.WEBVIEW=='TRUE' -%]
[% ELSE -%]
Link to view in browser[% END %]

 

Forwarding link

If you feel that your recipients like to forward the received e-mail message further, it's a good idea to place a system link in the body of the message. When forwarding an e-mail message through this link, you won't risk breaking the appearance of the message (as more often than not happens when forwarding an email), and in addition to the Mailkit reports, you will know who the message was forwarded to and how they responded. You can double-paste this link again.

Through the Editor:

1) Use the mouse cursor to click on the location in the message where you want to paste the link.
2) Click the Mailkit button located in the editor options.
ikonamailkit.jpg
3) From the drop-down menu, select Link / Logout Codes and click the Paste button.
preposlani.jpg
4) In the body of the message, a link to logout is inserted into the location you specified in point 1. (The link will be in the language in which you are currently using Mailkit.)

Editing HTML code:

With the link for viewing in the browser, you're working in HTML again as a regular "a href" link, but you put the [FORWARD].

forward.PNG

Inserting and tracking regular links

How does link tracking work?

Mailkit assigns a tracker to every link that is properly inserted into the campaign. And what is that tracker and what is it for? You can imagine the tracker as a remote control runner. This is an intermediate stop in the recipient's way - since clicking on a link in the e-mail and when it gets to the destination url address. Thanks to this tracker, you can find out that the recipient and the recipient clicked on that and the link in the message - which Mailkit will then show you in the reports.

How do I insert a link into the body of the email?

Not only from the aesthetic point of view (so your nice email does not hide a visible and ugly url address), but primarily because of the application of trackers to links, it is desirable that all links in the email campaign be placed either on the text or on the picture. Why? To make it unnecessary for the spam filter to evaluate your email as a phishing attempt - the spam filter first looks at the email text, finds a visible url of the link, then looks at where the link is leading, that the link will point to another url address (to the tracker), it will be suspicious for him.

If you're preparing a campaign in the editor, always use the Insert / Edit link editor:
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First, type the word (or insert the image to be clickable), then mark the word (or image) with the cursor and then click on the Insert / Edit link where you type the destination url address (that is, the address to which the link will lead).

The correct way to put links in an email campaign:

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An example of the wrong way to put links in an email campaign (DO NOT DO THIS!):

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