A lot of articles have been published covering the marketing value of Brand Indicators for Message Identification (BIMI). Some covered the BIMI record or how it gives trusted senders control over how their brand is represented in messaging services and it’s deployment, but no great article so far have gone into great detail of what it takes to have a valid BIMI record.
Read moreFew weeks have passed and we are bringing you another update. This release's main focus was the timezone support. Now you can easily schedule unattended as well as recurring campaigns for a specific timezone. The timezone support has also been added to the data source automated updates settings. But as always there is more...
Read moreAfter a while we have a new release for you and it brings a major innovation of the campaign creation process. We have often heard that our customers would like to see an easier way to prepare their campaigns and templates. That's why we have decided to add a completely new drag and drop editor including hundreds of ready to use templates for you to choose from and customize.
Read moreIf you are a US-based company you are most likely worried about your deliverability to the big 3 mailbox providers - Gmail, Outlook, and Yahoo. This extends to the focus of the ESP & Inbox placement monitoring providers as these are the destinations customers are focusing on since they cover nearly 90% of the market combined. iCloud, AT&T and Comcast (the small 3) get some attention too thanks to their user base even though their market shares are around 2%.
Read moreWe have a chrismas update for you and this time we have focused on link tracking for 3rd party analytics - whether it's Google Analytics, Adobe Analytics or any other platform. In addition this update brings new URL tracking in reporting with additional details, improved SMS editor, support for remarketing SMS campaigns and many more.
Read moreFor the answer to that question - I would say it simply has everything to do with you because it drives revenues and extends your brand both of which are your raison d'etre.
Read moreThe year has completed a full circle again and the festive season is about to blow up. Just look at the calendar - it’s a holiday bonanza no matter where you are from Puja, Halloween, Veterans Day, Thanksgiving, Black Friday, Cyber Monday, St. Nicholas Day, Christmas, New Year... the list just doesn’t end. Most of these days are seen as an important opportunity to send custom email campaigns to stay on top of your customer’s minds.
Read moreWe are back on our regular deployment cycle and this release comes with some cool stuff - from major UI features to minor API changes.
Read moreMailkit has always focused on building an email marketing platform that takes advantage of data. From data sources that allow easy integration to templates that allow marketers to automate large amount of their work. Our commitment to data doesn’t end there and the latest update brought two important integrations - Google BigQuery and Exponea Experience Cloud.
Read moreSummer vacations hit us hard and this release took considerably longer than anticipated. Now that it's here we hope you'll enjoy the updates it brings as some are really cool.
Read more