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Our ten tips can help marketers streamline their email marketing campaigns. We recommend that you always carefully consider whether sending a message is really necessary.

In the world of print or TV advertising, marketers strive to reach their audience as precisely as possible, even though their options can be relatively limited - by choosing the right media, the right advertising times, frequency, etc. Choosing a children’s magazine to advertise chainsaws is unlikely to earn you much praise from your boss, even if say that you are educating the next generation of customers.

In 2017 we are expecting a significant change in the overall perception and preparation of marketing campaigns. The main topics in the world of email marketing will be the penalisation of image-only emails, the general tightening of spam filter rules and the increase in protection against email abuse.

We often talk about the importance of personalisation, but few people can say what should be personalised and how This often leads to the idea that personalisation is simply the way of addressing the recipient. In reality, the means of address is only its simplest and least effective form.

As you know, Mailkit templates are a bit different from how we usually imagine a template - they are not just customizable emails but a complex system giving the client access to highly sophisticated content personalisation functions using the template language. Most recently, we have added the option of creating snippets, i.e., bits of code that can be used across different templates.

Pears Healthy Cyber, which runs the pharmacy websites Lekarna.cz and Mojalekaren.sk, is among our most progressive clients and is constantly looking for ways to make their campaigns more effective.

Emails with an active unsubscribe option in the Social, Groups and Promo tabs will have the unsubscribe button displayed in the header next to the sender address.

Mailkit automatically checks your campaign's SPAM score – the likeliness of your campaign being flagged as SPAM by the anti-spam filters or email clients. What is this good for and how should you interpret the information?

We have an exciting new feature for you that will help you to achieve more efficient campaigns - A/B testing. Using A/B testing your campaign has two different versions which are sent to a subset of your recipients first (half gets version A, the other half version B). Later on the more successful version out of the two will be delivered to the remaining recipients.