Blog
Where to start with email segmentation
The most important starting point with segmentation is to start with a simple approach. A few years ago some brands got a little too segmentation happy and ended up with hundreds of segments. That may sound great but in reality, trying to manage that many segments become a logistical nightmare! So our first tip is to start with a simple approach to segmentation. Then you can refine as you learn more and more about your subscribers.
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How to get your email marketing Black Friday ready
It’s without a doubt that both Black Friday and Cyber Monday are two crucial retail events. Amazon stated that 2017’s Cyber Monday was the “single biggest shopping day ever, surpassing Prime Day for the most products order worldwide” and 2018 show’s no sign of slowing down. Consumers shopping behaviour also changed, with an increase in purchases made using a smartphone, with $11.2billion worldwide mobile sales in November last year alone.
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5 ways of adding personalisation to your email marketing strategy
Everyone likes to be more than a number or an email address, and by personalising your email marketing campaigns, you'll be demonstrating to that prospect or customer that you have something relevant for them. Consumers want the personalised journey, they want to be sent email marketing that contains relevant content, offers and 77% of consumers have chosen, recommended, or paid more for a brand that provides a personalised experience – Forrester.
Read moreEmail marketing & spam - what do consumers think?
Email marketing is a channel that has stood the test of time and shows no sign of slowing down, achieving €30 to every €1 spent (DMA UK, 2018), and 95% of marketers agree that it continues to retain a significant place within marketing (DMA UK Marketers Email Tracker Report 2018). Therefore, it’s crucial to understand how marketers use email effectively and how this correlates to consumer’s expectations.
Read moreMailkit 2.0 - New design and features
Mailkit has recently undergone a major upgrade. Version 2.0 has brought not just a completely redesigned interface but a modification and expansion of basic functionalities. What are all the options Mailkit offers you today?
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GDPR - Are you ready?
There is no doubt that the General Data Protection Regulation (GDPR) is currently one of the most spoken topics in digital marketing. The most significant change in legislation in the last decade it has a right to be! Of course, the risk of enormous fines for getting it wrong is what makes the headlines, but that's not the primary focus of the new regulation. Putting customers back in control of their data is what the GDPR is designed to do, it has been formulated to bring back privacy by design that has sadly as recent news of Facebook's and Cambridge Analytica's activities has appeared to have been lost.
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What (not) to do in email marketing
Our ten tips can help marketers streamline their email marketing campaigns. We recommend that you always carefully consider whether sending a message is really necessary.
Read moreVolume does not guarantee performance, and not only in marketing
In the world of print or TV advertising, marketers strive to reach their audience as precisely as possible, even though their options can be relatively limited - by choosing the right media, the right advertising times, frequency, etc. Choosing a children’s magazine to advertise chainsaws is unlikely to earn you much praise from your boss, even if say that you are educating the next generation of customers.
Read moreEmail marketing: What lies ahead in 2017?
In 2017 we are expecting a significant change in the overall perception and preparation of marketing campaigns. The main topics in the world of email marketing will be the penalisation of image-only emails, the general tightening of spam filter rules and the increase in protection against email abuse.
Read morePersonalisation is not just about addressing the client
We often talk about the importance of personalisation, but few people can say what should be personalised and how This often leads to the idea that personalisation is simply the way of addressing the recipient. In reality, the means of address is only its simplest and least effective form.
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