Blog

As you know, Mailkit templates are a bit different from how we usually imagine a template - they are not just customizable emails but a complex system giving the client access to highly sophisticated content personalisation functions using the template language. Most recently, we have added the option of creating snippets, i.e., bits of code that can be used across different templates.

Pears Healthy Cyber, which runs the pharmacy websites Lekarna.cz and Mojalekaren.sk, is among our most progressive clients and is constantly looking for ways to make their campaigns more effective.

Emails with an active unsubscribe option in the Social, Groups and Promo tabs will have the unsubscribe button displayed in the header next to the sender address.

Mailkit automatically checks your campaign's SPAM score – the likeliness of your campaign being flagged as SPAM by the anti-spam filters or email clients. What is this good for and how should you interpret the information?

We have an exciting new feature for you that will help you to achieve more efficient campaigns - A/B testing. Using A/B testing your campaign has two different versions which are sent to a subset of your recipients first (half gets version A, the other half version B). Later on the more successful version out of the two will be delivered to the remaining recipients.

Outlook, as well as other desktop email clients, is primarily intended for one-to-one personal communication. It is definitely well suited for sending personal offers to concrete business partner, however it is less advisable for multi-recipient delivery and absolutely inadequate for mass emailing.

It's no news that you can use the [PREVIEW] tag in your campaign to let your recipients see the email in the browser. Now the Syndicate and Agency customers can use tamplates to further extend and personalize the browser display. What is this good for?

To make your life easier and help you increase the delivery rate of your campaigns, we have added new SPAM check feature which allows you to get immediate report on spam scoring of your campaign.

We have extended the delivery targeting features of Mailkit with a new feature of Delivery Capping.

We have been busy extending the Syndicate features in the past few weeks. One of the more significant updates we have been working on was extending the templating system with new features.