Blog
Are you worried about recipients opting-out?
It is the one link that must be present in every marketing e-mail (commercial message) - loved by recipients, hated by senders, abused by spammers - a link to opt-out. But is this link as evil as it is often considered by many?
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Mailkit 2.1.3 changelog
We have relased an bug fix update of our system. This changelog lists the full scope of changes in this release.
Read moreMailkit 2.1.2 changelog
We have relased an bug fix update of our system. This changelog lists the full scope of changes in this release.
Read moreEmail Template Design
Plenty of attention has been given to templates which will encourage people to subscribe to your email list. As subscriber numbers rise, we marketers pat ourselves on the back - and rightly so. But this isn’t a fait accompli. The endgame for many brands isn’t subscriber increase - it’s ultimate loyalty. And that takes a lot of nurturing.
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Mailkit 2.1.1 changelog
We have relased an bug fix update of our system. This changelog lists the full scope of changes in this release.
Read moreMailkit 2.1 changelog
We have relased an long awaited updated of our system that brings a long list of new features, improvements and bug fixes. This changelog lists the full scope of changes in this release
Read moreHow to grow your email marketing list
If customer data is gold dust, subscriber data is pure platinum. Your subscribers are the customers with whom you have the greatest chance of building a relationship. But first, you have to get them to sign up. In our post-GDPR world, that’s not always so easy.
Read moreHow to prepare your marketing data
Your data is only as good as what you do with it. Preparing your data properly is essential to getting the best out of it. Here’s our five step essential guide to preparing your marketing data for maximum effect:
Read moreBuilding relationships using email marketing
Valentine’s Day is on its way, and we’ve all got relationships on our mind. Which makes this a great time to talk about one of the most important relationships of all: your relationship with your customers.
Read moreEmail marketing trends for 2019
2018 has been an interesting year for the world of email marketing. The introduction of the GDPR across Europe brought with it a huge amount of conversation about the power of the consumer in today’s email-game. It also asked the question of whether email as a channel has as much influence, and as much bang-for-its-buck, as it once had.
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