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BIMI - acronym email marketers shoud be interested in

6 May, 2019

The world of email is full of acronyms - from MTA and MUA to SMTP, SPF, DKIM to DMARC, ARC, ARF, or DSN, most of them are not so interesting to marketers. But BIMI is an acronym that every marketer should now know. It means Brand Indicators for Message Identification.

Are you worried about recipients opting-out?

30 April, 2019

It is the one link that must be present in every marketing e-mail (commercial message) - loved by recipients, hated by senders, abused by spammers - a link to opt-out. But is this link as evil as it is often considered by many?

Mailkit 2.1.3 changelog

18 April, 2019 Changelog

We have relased an bug fix update of our system. This changelog lists the full scope of changes in this release.

Mailkit 2.1.2 changelog

17 April, 2019 Changelog

We have relased an bug fix update of our system. This changelog lists the full scope of changes in this release.

Email Template Design

15 April, 2019 Design

Plenty of attention has been given to templates which will encourage people to subscribe to your email list. As subscriber numbers rise, we marketers pat ourselves on the back - and rightly so. But this isn’t a fait accompli. The endgame for many brands isn’t subscriber increase - it’s ultimate loyalty. And that takes a lot of nurturing.

Mailkit 2.1.1 changelog

15 April, 2019 Changelog

We have relased an bug fix update of our system. This changelog lists the full scope of changes in this release.

Mailkit 2.1 changelog

13 April, 2019 Changelog

We have relased an long awaited updated of our system that brings a long list of new features, improvements and bug fixes. This changelog lists the full scope of changes in this release

How to grow your email marketing list

12 March, 2019

If customer data is gold dust, subscriber data is pure platinum. Your subscribers are the customers with whom you have the greatest chance of building a relationship. But first, you have to get them to sign up. In our post-GDPR world, that’s not always so easy.

How to prepare your marketing data

15 February, 2019

Your data is only as good as what you do with it. Preparing your data properly is essential to getting the best out of it. Here’s our five step essential guide to preparing your marketing data for maximum effect:

Building relationships using email marketing

31 January, 2019

Valentine’s Day is on its way, and we’ve all got relationships on our mind. Which makes this a great time to talk about one of the most important relationships of all: your relationship with your customers.