Blog

If customer data is gold dust, subscriber data is pure platinum. Your subscribers are the customers with whom you have the greatest chance of building a relationship. But first, you have to get them to sign up. In our post-GDPR world, that’s not always so easy.

Your data is only as good as what you do with it. Preparing your data properly is essential to getting the best out of it. Here’s our five step essential guide to preparing your marketing data for maximum effect:

Valentine’s Day is on its way, and we’ve all got relationships on our mind. Which makes this a great time to talk about one of the most important relationships of all: your relationship with your customers.

2018 has been an interesting year for the world of email marketing. The introduction of the GDPR across Europe brought with it a huge amount of conversation about the power of the consumer in today’s email-game. It also asked the question of whether email as a channel has as much influence, and as much bang-for-its-buck, as it once had.

It’s cold outside, December 1st is just around the corner and there’s a slight smell of mulled wine in the air. That means, no more avoiding it, the countdown to the Christmas & New Year period is officially on!

Everyone likes to be more than a number or an email address, and by personalising your email marketing campaigns, you'll be demonstrating to that prospect or customer that you have something relevant for them. Consumers want the personalised journey, they want to be sent email marketing that contains relevant content, offers and 77% of consumers have chosen, recommended, or paid more for a brand that provides a personalised experience – Forrester.