Blog

Mailkit has always focused on building an email marketing platform that takes advantage of data. From data sources that allow easy integration to templates that allow marketers to automate large amount of their work. Our commitment to data doesn’t end there and the latest update brought two important integrations - Google BigQuery and Exponea Experience Cloud.

Over the past couple of years, DMARC (Domain-based Message Authentication, Reporting & Conformance) adoption has been steadily growing in terms of the number of domains with DMARC records. That’s a great thing… except the number of protected domains is lagging due to a misunderstanding of the record itself.

A good email marketer will get the importance of knowing and understanding their customer, but far too many don’t know and understand the gatekeepers to that customer, the inbox provider.

The world of email is full of acronyms - from MTA and MUA to SMTP, SPF, DKIM to DMARC, ARC, ARF, or DSN, most of them are not so interesting to marketers. But BIMI is an acronym that every marketer should now know. It means Brand Indicators for Message Identification.