Blog
Mailkit 2.1 changelog
We have relased an long awaited updated of our system that brings a long list of new features, improvements and bug fixes. This changelog lists the full scope of changes in this release
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How to grow your email marketing list
If customer data is gold dust, subscriber data is pure platinum. Your subscribers are the customers with whom you have the greatest chance of building a relationship. But first, you have to get them to sign up. In our post-GDPR world, that’s not always so easy.
Read moreHow to prepare your marketing data
Your data is only as good as what you do with it. Preparing your data properly is essential to getting the best out of it. Here’s our five step essential guide to preparing your marketing data for maximum effect:
Read moreBuilding relationships using email marketing
Valentine’s Day is on its way, and we’ve all got relationships on our mind. Which makes this a great time to talk about one of the most important relationships of all: your relationship with your customers.
Read moreEmail marketing trends for 2019
2018 has been an interesting year for the world of email marketing. The introduction of the GDPR across Europe brought with it a huge amount of conversation about the power of the consumer in today’s email-game. It also asked the question of whether email as a channel has as much influence, and as much bang-for-its-buck, as it once had.
Read morePlanning for 2019 — what have you learnt?
It’s cold outside, December 1st is just around the corner and there’s a slight smell of mulled wine in the air. That means, no more avoiding it, the countdown to the Christmas & New Year period is officially on!
Read moreWhere to start with email segmentation
The most important starting point with segmentation is to start with a simple approach. A few years ago some brands got a little too segmentation happy and ended up with hundreds of segments. That may sound great but in reality, trying to manage that many segments become a logistical nightmare! So our first tip is to start with a simple approach to segmentation. Then you can refine as you learn more and more about your subscribers.
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How to get your email marketing Black Friday ready
It’s without a doubt that both Black Friday and Cyber Monday are two crucial retail events. Amazon stated that 2017’s Cyber Monday was the “single biggest shopping day ever, surpassing Prime Day for the most products order worldwide” and 2018 show’s no sign of slowing down. Consumers shopping behaviour also changed, with an increase in purchases made using a smartphone, with $11.2billion worldwide mobile sales in November last year alone.
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5 ways of adding personalisation to your email marketing strategy
Everyone likes to be more than a number or an email address, and by personalising your email marketing campaigns, you'll be demonstrating to that prospect or customer that you have something relevant for them. Consumers want the personalised journey, they want to be sent email marketing that contains relevant content, offers and 77% of consumers have chosen, recommended, or paid more for a brand that provides a personalised experience – Forrester.
Read moreEmail marketing & spam - what do consumers think?
Email marketing is a channel that has stood the test of time and shows no sign of slowing down, achieving €30 to every €1 spent (DMA UK, 2018), and 95% of marketers agree that it continues to retain a significant place within marketing (DMA UK Marketers Email Tracker Report 2018). Therefore, it’s crucial to understand how marketers use email effectively and how this correlates to consumer’s expectations.
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