Personalisation is not just about addressing the client

Personalisation

We often talk about the importance of personalisation, but few people can say what should be personalised and how This often leads to the idea that personalisation is simply the way of addressing the recipient. In reality, the means of address is only its simplest and least effective form.

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Template snippets

Tips & TricksHow-To

As you know, Mailkit templates are a bit different from how we usually imagine a template - they are not just customizable emails but a complex system giving the client access to highly sophisticated content personalisation functions using the template language. Most recently, we have added the option of creating snippets, i.e., bits of code that can be used across different templates.

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Lékárna.cz: Engagement score put into practice

Case Study

Pears Healthy Cyber, which runs the pharmacy websites Lekarna.cz and Mojalekaren.sk, is among our most progressive clients and is constantly looking for ways to make their campaigns more effective.

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Gmail simplifies the unsubscribe process

NewsUnsubscribeProviders

Emails with an active unsubscribe option in the Social, Groups and Promo tabs will have the unsubscribe button displayed in the header next to the sender address.

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Automatic campaign SPAM check

How-ToEmail Campaigns

Mailkit automatically checks your campaign's SPAM score – the likeliness of your campaign being flagged as SPAM by the anti-spam filters or email clients. What is this good for and how should you interpret the information?

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Campaign A/B testing

How-ToEmail CampaignsCampaign Delivery

We have an exciting new feature for you that will help you to achieve more efficient campaigns - A/B testing. Using A/B testing your campaign has two different versions which are sent to a subset of your recipients first (half gets version A, the other half version B). Later on the more successful version out of the two will be delivered to the remaining recipients.

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Why not to send your emailing from Outlook?

Email MarketingTips & TricksEmail Campaigns

Outlook, as well as other desktop email clients, is primarily intended for one-to-one personal communication. It is definitely well suited for sending personal offers to concrete business partner, however it is less advisable for multi-recipient delivery and absolutely inadequate for mass emailing.

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New campaign preview options

News

It's no news that you can use the [PREVIEW] tag in your campaign to let your recipients see the email in the browser. Now the Syndicate and Agency customers can use tamplates to further extend and personalize the browser display. What is this good for?

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Campaign SPAM check

News

To make your life easier and help you increase the delivery rate of your campaigns, we have added new SPAM check feature which allows you to get immediate report on spam scoring of your campaign.

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Detailed delivery capping

NewsCampaign Delivery

We have extended the delivery targeting features of Mailkit with a new feature of Delivery Capping.

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