Reports are the most important part of any email marketing application. It's not just about sending messages, but more importantly about analyzing the effectiveness of emailing and reacting the right way to the data at hand. With Mailkit we insure you get more insight than you could ever imagine possible.
In order to insure sure you always get the most accurate reports, Mailkit does not use any data compression and keeps all the original history intact. This allows us to provide the most detailed information about any campaign and recipient. To provide the best visual representation of the data we generate our graphs in real-time straight from the raw data at our disposal, and that is a lot of data.
Mailkits lets you see the performance of your campaign from various points of view. Watch your campaign deliver minute by minute and see how your recipients react. Analyze the data based on reads, clicks, operating system, email clients or by geography with country, state, city or domain detail.
We collect precise, detailed information about the performance of links that appear in your campaign. If you are using Mailkit to its potential then you will not only have a link that appears in a certain place within a newsletter, but that link will be customised for different subscribers. The template will be calling whatever the results of your settings determine should be shown there, and we make sure you can measure the effectiveness of those settings in clicks on each possible link that will show then.
We also provide you the ability to see how a position on a page performs overall, giving you a holistic view of link performance. This empowers you as you can see not only the details of the dynamic content and its performance but the position as well. Dynamic link and link position tracking is a powerful reporting tool and is a very popular feature with Mailkit’s clients once they get their hands on it.
Detailed reports of each mailing list will show you the ratio of active, inactive or unsubscribed recipients in each list. You can even see how their statuses change over time, giving you the data you need at your fingertips to better manage subscriber relationships.
Mailkit lets you track recipients beyond the scope of your email campaign. With conversion tracking you can track your recipients on your website using a hidden code and get even more valuable information about your campaign's impact. You can measure not only the opens and click of your campaign but see how many of your recipients made a specific action, eg. ordered products from your e-shop.